A data feed is an easier alternative to a spreadsheet. If you’ve ever used Google Sheets or Excel, then you understand how a spreadsheet organizes data in columns and rows. If you had a spreadsheet of every apartment in your city, you could import that into the back-end of your website and it would save you hundreds of hours of typing. If the rent in your spreadsheet was updated every week, you could quickly and easily update the rent on your entire website every week. A data feed is a spreadsheet but instead of columns and rows, it’s organized with parent and child elements.
In layman’s terms, a data feed is a new and improved spreadsheet. Instead of having to download a new spreadsheet every time you need to use our apartment data, the data feed always has the most recent property information and pricing because it’s connected to our database in real time.